signature blocks

Though I am planning on going through the six stages of growth, I wanted to just add a comment about signature blocks.

The other day I received an important email from someone I had met briefly a few days earlier, unfortunately I was out of the office and my blackberry was over the limit - I could receive emails but couldn't send replies. I tried to address the issue via telephone. The sender did not have a signature block. Other than their name I had no other information. The issue was resolved but not without undue tension.

As I was thinkng about this, the obvious hit me. Signature blocks are meant to provide information, typically is it a name, company, telephone, website, etc. But in todays world of information sharing, why not add a link in the signature block to the latest press release, newsletter or webpage update....it's a great way of spreading the word.

Just a thought.