Having 'extra' staff resources has many advantages, staffing definitely allows you to execute but it also allows you to fill the hopper with great ideas.
So, if you are limited in staffing resources, and perhaps talent, if you are small or medium size company that does not have access to big thinkers, how can you achieve the same results?
How can you double or triple your talent pool, generate great ideas and execute almost overnight?
Try a Tear-Down Analysis.
I have done a number of Tear-Downs with many companies and the results have always been worthwhile.
A tear-down is simply an exercise where you tear apart product. Take your product, take a competitors product and side by side dismantle the products.
Look for how you do things, how they do things.
Look at what materials you use, what materials they use.
Look at how you hold your product together, how they hold their product together.
Look at your subcomponents, look at their subcomponents.
Look at the technologies you are using, look at the technologies they are using.
Look at where you add cost, where they cut cost.
Your competitor has spent hundreds of thousands of dollars, countless hours and taken advantage of people power to develop their product; it is yours for the taking at pennies on the dollar.
The key to success:
Attention to detail.
Look at everything. Every nut and bolt, every screw, piece of double sided tape. Paints and coatings. Plastic vs metal. Product, labels, printed materials, packaging.
Look at it from different points of view: manufacturing, cost savings, marketing, assembly. Have key member of your team participate, have designer, product managers, assembly people all get involved.
Document; photos, video, notes.
It's a great tool, well worth the effort and extremely cost effective.
Give it a try.
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